Social Media Video Trends to Watch in 2018
submitted by Amman Thonny
Trends in social media are often fleeting, burning bright for a short while but fading just as quickly. However, there have been several social media video trends that have stood out this year, and deserve to be watched closely due to their longevity and impact.
The most important social media trends that you should keep an eye on throughout 2018 (and beyond) are:
- Live videos
Ever since live streaming was introduced to social media a few years back, its growth has been astronomical. Today most of the larger social media platforms support live streaming in some form or other, and it has consistently been proven to have a higher reach and engagement than conventional video.
While the trend itself started a few years back, live videos continue to grow by leaps and bounds. For a good example of just how rapidly live streaming is growing on social media, you need look no further than Facebook Live’s two-year statistics that show the daily average views of live videos doubling each year.
Overall there are numerous types of live videos, but some of the more popular options include webinars, brand culture videos, Q&A sessions, and events. It is possible to record a webinar or other live streams and publish them as conventional videos as well, using a screen recorder such as Movavi Screen Recorder.
- Virtual Reality (VR) videos
Although VR videos may not have exploded in the way some assumed it would, 2018 has been an interesting year for it. Throughout the year lots of cameras and recording equipment have been released that make it easier and more affordable to record VR videos.
On top of that, there has been significant investment in VR by tech giants across the board. In short, although VR videos may not yet be that popular, it is a trend that seems to be slowly but surely coming into its own and you should definitely have an eye on it.
Be sure that you pay close attention to the competing formats of VR – 180-degree and 360-degree video.
- Ephemeral videos
Initially viewed as a fad when it was introduced by Snapchat, ephemeral videos that disappear after a fixed period of time have spread like wildfire across social media. Today most social platforms incorporate them in some form or other, and they are a trend that cannot be ignored.
Ephemeral videos have numerous advantages and tend to provide higher engagement levels than conventional videos. Because they disappear after a certain period of time, your viewers may fear missing out and are more likely to watch the video as a result.
From as far back as 2016, more viewers are watching videos online on mobile devices than on desktop computers. That trend has shown no signs of slowing down, which is why a trend to create videos for mobile first has emerged in tandem with it.
Basically, the mobile-first trend simply means that the main target audience of viewers are assumed to be on mobile devices, and the video is planned accordingly. In particular, you’ll want to optimize the video for small screens, decide how the video appears on social platforms, and select a mobile-friendly aspect ratio (square or vertical).
If you use social media, you may have noticed the impact that the trends listed above are already having – and that is likely to become more pronounced as the year draws to a close. By watching these trends carefully, you’ll be able to take advantage of them more effectively and plan different ways to include them as part of your content on social media.
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